With an explosive growth in online applications competing for attention, users are now expecting ever increasing standards for User Experience (UX) and design. Intuitive and attractive interface designs are no longer a luxury, but a requirement if an application is to compete. For B2B this trend is still slightly behind B2C but it is certainly catching up. An effective UI (User Interface) needs to consider some basic parameters to be appealing, engaging and user-friendly. For your easy understanding we have listed them below.
First and foremost, an application is created for a target group of users. As such, they need to be involved in the process from the start. The solution needs to be designed for them, with their goals, interests and digital capabilities in mind. That doesn’t mean that the needs of the business are not important. Each business has its own goals and want their audiences to interact with their products accordingly. Therefore, an effective UI also takes a businesses’ goals into consideration so that its target audiences can see the specific products/services/features the way the business wants them to be viewed, and in the order the business wants them to see these. A good User Experience designer can bring these 2 needs together into a single, successful UI design and experience.
An effective UI should not require users to go through a learning curve or hefty manual before they can integrate the application into their daily activities. Information should be presented logically, consistently and through reality-based concepts, and users should be given freedom to interact with the UI instinctively. A UI should always be designed for the user and they should be made to feel in control while interacting with a UI through building a better tolerance for mistakes and making way for reversible actions.
An interface designed for desktop, which has a bigger screen size, will not fit the smaller screen of a tablet or mobile mobile and will only make it look cluttered. A good UI design can adapt itself to the available screen size and optimize use of the available space. The way people interact with applications on desktop (keyboard and mouse) or mobile devices (touch and voice) differs widely and might necessitate adding, reducing or changing the sequence or interaction of the features of the same solution across these platforms. Forms and other complex input features will often need to be simplified for mobile devices.
For tablet and mobile applications, the design should be created for the platform it is running on. An IOS app should be conducive and meeting user expectations for an IOS environment and its users, and an Android app to its own. Even when the functionality and purpose of the app on both these platforms is the same, the design may be developed in view of their respective environments.
We take the following approach to UX/UI design that ensures consideration of all of the above in the process:
Like Rome wasn’t built in a day, designing a great UI isn’t a cakewalk as it is often made to seem in comparison to the actual development process. Remember that the success of a website or a mobile application rests on the right combination of usefulness and User Experience (UX). Efficient UX focuses on factors including the target audience, the right typography, avoidance of excessive scrolling for the users, effective content copy and a responsive design. Believing in the power of a design, we feel that an intuitive design has the capacity to sell itself during the proposal and testing phase of a solution. Therefore, as far as user or investor demos are concerned, we strongly recommend to start with an interactive design demo rather than a developed functional demo with limited attention paid to the design.